It has come to light that 'genuine' Apple accessories like Lightning-to-USB cables and USB power adapters sold on Amazon and Groupon are 90 per cent fake. The situation, says Apple, is even worse where third-party sellers are concerned. While the ‘Fulfillment by Amazon’ tag gives buyers confidence that purchased products will be delivered, it gives no assurance that the items are genuine. Indeed, the lawsuit alleges, the vast majority of them are not. Although the counterfeit devices have been removed from Amazon’s storefront, there are several worrying developments that have come to light following Apple’s investigation into the issue. First and foremost, the fake products haven’t been properly tested or certified, meaning they likely “lack the safety features necessary to protects users from shock and fire hazards.” Apple argues that its own reputation is damaged when consumers buy what they believe to be genuine products which then fail to perform as they should, or which prove to be dangerous.