After winning silver in Rio, PV Sindhu is becoming richer and richer. According to reports the Hyderabad-based shuttler has signed a three-year deal with sports management company Baseline that could be worth up to Rs 50 crore, the highest ever for any non-cricket player. Sindhu became the first-ever woman silver medallist from India at the Olympics when she finished runners-up in the singles badminton at the Rio Games, losing to Spain's Carolina Marin in the final. "Her soaring popularity has attracted the attention of so many companies. In the next three years, we will work to maximise her value.

Even after achieving stupendous success, her humility and the value she brings to women power is remarkable," Tuhin Mishra, managing director and co-founder of Baseline said. Two non-cricketer sports women, who have managed to get a good amount of endorsement deals, are badminton star Saina Nehwal, bronze medalist in 2012 Olympics, and tennis star Sania Mirza. As per the 2015 Forbes Celeb list, Saina's earnings from endorsements and BWF World Superseries stood at Rs 16.99 crore, while Sania, meanwhile, earned Rs 13.25 crore. Her glorious campaign helped her reap rewards, with several state governments felicitating her with cash rewards. Hyderabad District Badminton Association president V Chamundeshwarnath even gifted her and Gopichand BMW cars. Sindhu was also conferred Rajiv Gandhi Khel Ratna Award last month for her achievement.