A month ago, no one was aware of the name Cambridge Analytica, but now it has become a household name. Several reports have claimed that this London based firm has gained free access to millions of Facebook accounts, which were then utilised to manipulate the user’s decision during the US presidential elections. Though the firm denies such reports, its reputation has certainly gone down within a few weeks. Owing to such reputation, the firm has decided to solve an insolvency petition and close down its operations.