The advertisement of Amitabh Bachchan representing Kalyan Jewellers was withdrawn. The ad portrays Amitabh as a sincere pensioner who gives a piece of advice of honesty to a banker. However this has rubbed some salt on the bankers association which is already under the pressure of scams and demonetisation. The association has termed the ad as `disgusting’ and threatened to sue the firm. Sensing a controversy, Kalyan Jewellers has withdrawn the ad. It has even issued a statement to clarify its stand- "We sincerely regret the inadvertent hurt caused and withdraw the advertisement from all media with immediate effect.
We understand that the advertisement has hurt sentiments of some people including members of our esteemed banking community. Any such hurtful interpretation being drawn is unintended. We state that the creative advertisement was a work of fiction and not a reflection of banking employees at large. Along with crores of Indians, we acknowledge the valuable contribution of the banking community to our country."
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