After taking the telecom industry by storm with the launch of Reliance Jio network, Reliance Industries Limited chairman Mukesh Ambani on Friday offered prayers to Lord Venkateswara. Mukesh, who flew down to the temple town of Tirupati from Mumbai late Thursday night, was accompanied by his son Anant and daughter Isha. To felicitate the VVIP visit, the authorities kept the Alipiri toll gate in Tirumala open at 1 am on Friday while gate remains closed between 12 midnight to 3 am usually. Mukesh and Anant participated in Abhisheka Seva, which is performed only on Fridays. The Seva began around 4.30 am and continued for an hour. Union law minister Sadananda Gowda and his wife were also present at the Abhisheka Seva.

After the VIP break darshan, temple authorities offered him prasad and a silk robe. Mukesh Ambani who launched the service at RIL's 42nd annual general meeting (AGM) in Mumbai, for the first time made a detailed presentation on Jio, RIL's telecom venture, including its data tariff plans and announcement of free voice call services across India. Ambani promised free voice calling within India forever on Reliance Jio. Along with that, Jio offers data at Rs 50 per GB (base rate) against Rs 250 per GB charged on average by other operators. Even roaming is absolutely free. Reliance Jio's aggressive plans for its mobile services launch left a $2-billion (over Rs 13,000-crore) hole in the pockets of shareholders of its listed peers Bharti Airtel, Idea Cellular and Reliance Communications.