What is CAMBRIDGE ANALYTICA?

 

Have you ever wondered about Cambridge Analytica that was shaking the roots of Facebook? Well we have the answer for you. Cambridge Analytica is a political consulting firm that helps people to win elections. It has played a major role in the victory of Donald Trump as US president. So what’s wrong with it? Cambridge Analytica has stolen the data of almost 87 million users of Facebook. It then tried to influence their opinion by sending positive news and selective opinions about Trump. The innocent users have of course fell in the trap and voted for Trump. And why is the Facebook to be blamed in this issue? Facebook has allowed numerous apps to steal the personal data of the Facebook users without any regulations. And of course Cambridge Analytica gathered such data to manipulate the voters!