Has Anil Ravipudi become a new trendsetter?
on Apr 30, 2025
Anil Ravipudi has unique style in promoting his films. He starts promotions with announcement and comes up with unique templates by the release. His Sankrantiki Vasthunnam seems to have created a new trend in film industry for festival titles and early promotions.
Natural Star Nani came up with an entertaining and intense action drama Dasara. The movie became a blockbuster and Sankrantiki Vasthunnam, released this year became even bigger blockbuster with over Rs.300 crores collection. Now, Sharwanand's next movie with Sampath Nandi is titled as Bhogi.
Film Industry people are no strangers to follow sentiments and they have this tendency to follow the hit formula and try it out in a different manner too. With festival based titles becoming hit, Sampath Nandi seems to have joined the bandwagon with Bhogi. Further he started promoting his film just like Anil Ravipudi.
The director promised that further his movies won't be repeating similar kind of mistakes or stories he did before and everything will be worthwhile to watch. He started promoting Bhogi even before shooting starts with hero's new look. With leading lady casting updates and so on.
These type of promotions have been done in Tamil Cinema for Leo with each casting update becoming bigger than before. Even for Vettaiyan and Coolie, makers tried to follow such pattern but in a different style. Anil Ravipudi did make Telugu Cinema Industry realise power of continuous promotioms with SV.
Hence, even Varun Tej did the same with his upcoming horror comedy with Gandhi Merlapaka. He is doing continuous promotions for the film shedding away his policies to not meet press or start promotions till the movie is ready. Nani has always been promoting his films extensively, but even others joining in the fun seems to have started with Anil Ravipudi's live example.
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