Nannaku Prematho: Lesson For Producers
on Jan 23, 2016
A coin has two sides, so is the success of "Nannaku Prematho" at box office. After films like Baadshah and Temper, this is the 3rd film for Jr NTR to get into 40 crore club (share collection). As the film races past 45 crores 'share' already, here is an interesting observation.
To be termed as a hit, or a total investment recoverer for distributors, Nannaku Prematho should collect 55 crores 'share' from box office in its total run. What if it collects 55 crores? That collects just investments. And there is no way it could collect more than that if we have to predict by current trend. So, after investing nearly a crore for a small region like East or West, a distributor is likely to get only 5-10 lakhs profit in 30 days time. After paying interests for the money invested, how much profits they will make? That will make them in the future to think twice before buying an NTR's movie.
Big lesson that producers of NTR should learn is, only if a film with terrific content could be sold out at 45 crores, then distributors will make some profits. Else, this article needs to be read from top again.