Allu Arju Endorses Colgate Palmolive

on Feb 2, 2012

Stylish star Allu Arjun would be the brand ambassador of Colgate Palmolive for Andhra Pradesh. The company announced that Allu Arjun would be the new face of Colgate MaxFresh, a top brand in the company's portfolio in AP. Allu Arjun will now feature in the new Colgate TV commercials campaign across all marketing collaterals. This would be the second brand Allu Arjun is endorsing after 7UP. Sources also say that Allu Arjun's Colgate ads will aired on TV from today. Since the brand marketers know that Allu Arjun is good at dance, the commercial might feature some nice dance steps too. SO watch out for those!

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“I’m extremely excited to be associated with Colgate MaxFresh. I had a great time shooting the TV commercial which blends the brand imagery and the messaging effectively. I also think that the advertising will connect with the youth,” said Allu Arjun. Colgate targets to tap the youth market and have associated with Allu Arjun to boost its sales volume in urban and semi-urban areas. Ms Rekha Rao, VP, Marketing, Colgate-Palmolive (India), said, “Colgate MaxFresh is targeted at the today youth who are constantly looking for something new and fresh. I’m excited to have Allu Arjun as our brand ambassador.”