Nani’s The Paradise is getting another major boost from its music, with Yasha Nagula turning into a viral sensation within days of its release. The second single has crossed 100 million views and 705K likes, reportedly becoming the fastest Telugu song to reach the milestone.

The song’s appeal comes largely from its Telangana folk flavour, which has been given a contemporary treatment by Anirudh Ravichander. Lyrics by Kasarla Shyam, combined with the voices of folk artists, have given Yasha Nagula a distinctly rooted sound while retaining the mass energy expected from a big-screen action film.

The track has remained at the No. 1 trending position globally since its release, while the glimpses featuring Nani and Keerthy Suresh have added to the buzz. Interestingly, Anirudh is now finding himself competing with his own numbers, as Aaya Sher, the film’s first single, has already crossed 200 million views.

The musical momentum is arriving at an important stage for The Paradise, which is heading for a September 24 worldwide release. Directed by Srikanth Odela, the film stars Nani alongside Mohan Babu, Kayadu Lohar and Raghav Juyal, with Sudhakar Cherukuri producing the project. With the songs already creating a strong digital footprint, the film’s theatrical expectations are naturally getting bigger.

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