Suriya has been trying hard to score a massive theatrical blockbuster to regain his strong market in Telugu states and Tamil Nadu. His upcoming movie, Viswanath and Sons, directed by Venky Atluri, is carrying decent buzz as a pure family entertainer. With the teaser already getting a good response, fans and trade circles are eagerly waiting for the official release date.
Currently, the hot gossip in the industry is about the film's release plans. The makers initially locked a July release but due to delays, they are planning to cash in on the long Independence Day weekend and lock August 14th. However, the August weekend is getting heavily crowded, especially with strong buzz that Superstar Rajinikanth's biggie, Jailer 2, is firmly targeting the exact same date. Going head-to-head with Rajinikanth in Tamil Nadu will definitely divide screens and impact opening revenues.
While the clash might be 50-50 in Telugu States, facing Jailer 2 in Tamil Nadu is a massive risk. To avoid this, producer Sithara Entertainments seems to be planning a Dasara release instead. Dasara is always considered a golden time since families step out in large numbers. But during that time, Megastar Chiranjeevi's Vishwambhara could release, provided UV Creations finishes the post-production work involving heavy VFX.
Vishwambhara might be a film that has been in production for a long time, but being a children-friendly fantasy movie, it holds a massive advantage. If it gets positive word of mouth, then the Suriya film might become the least probable choice for audiences due to his recent dip in the market, unless the movie is as exceptionally good as the director's previous hit, Lucky Baskhar. So, it definitely looks like a tough situation for the makers to move ahead with clear release plans.
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