Vijay Deverakonda’s new skincare brand Unhype has recorded a strong opening, with its limited launch edition selling out within two weeks of pre-bookings. The brand has sold all 10,000 VD Signature Routines, amounting to 30,000 individual skincare products across its Acne Safe and Brightening ranges.

The launch edition has generated Rs 1.3 crore in revenue during the two-week period. Pre-bookings opened on September 11, while the first shipments began from September 21. Each routine follows a three-step format comprising a face wash, moisturiser and sunscreen.

Reacting to the sell-out, Vijay thanked customers for backing the brand and said, “We knew we had built something we believed in, but seeing 10,000 routines sell out in two weeks is incredible.” He also acknowledged those who could not purchase the limited edition, adding, “We’re coming back with more. This is just the beginning. There’s a lot more coming from UNHYPE.”

With the launch edition now sold out, Unhype will open sales of its regular Acne Safe and Brightening Routines from October 3 through its website. This will mark the next phase for Deverakonda’s venture beyond cinema, which he has co-founded and been directly involved in developing.

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