
The Paradise is already one of the most awaited Indian films, but the music is now becoming a major part of its hype. After Aaya Sher exploded into a global chartbuster with over 200 million views, expectations were enormous for the second single. Yesha Nagula has arrived with a completely different flavour — and appears to have matched, if not surpassed, the impact of its predecessor.
The biggest strength of the song is how Anirudh Ravichander takes a popular Telangana folk sound and gives it a massive, contemporary treatment without stripping away its native character. The result is an infectious track driven by an instantly identifiable rhythm. It doesn't feel like a conventional film song trying to manufacture a mass vibe; the folk-rooted beat itself provides that energy.
Kasarla Shyam has penned the lyrics, while Telangana folk singers Prabha Bangarigalla and Addula Jangireddy bring the required rawness to the vocals. On screen, Nani and Keerthy Suresh match the song's energy, with Aata Sandeep's choreography and director Srikanth Odela's visual staging turning the track into a full-scale spectacle.
The song's impact was evident even before its official release. Anirudh performed Yesha Nagula live for the first time at his Dallas concert, where the massive crowd erupted to the track. Nani later joined him on stage, taking the already charged atmosphere to another level. The response has given the song an interesting trajectory even before it reaches theatres.
Produced by Sudhakar Cherukuri on a massive scale, The Paradise is scheduled for a worldwide release on September 24, with the growing musical buzz adding another layer to the anticipation around Nani's next big-screen outing.
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