Oosaravelli audio launch function would be telecast live on MAA Movies and TV 9 on September 15 in the evening from the Shilpa Kala Vedika, Hyderabad. Sources say that there was a deadlock prevailing over Oosaravelli live telecast rights. In fact, BVSN Prasad earlier thought of giving the Oosaravelli telecast rights to Gemini Movies but later changed his mind and eventually gave it to MAA Movies. The arrangements for the event are already done and Adithya Music would be releasing the songs.