Stylish Star Allu Arjun's new movie 'Iddarammayilatho' has been launched today morning in Ramanaidu Studios. Allu Arjun, Amala Paul and Richa Gangopadhyay are playing the leading roles in the film and Puri Jagannath is the director.  A delegate from Spain has sounded the clapboard and the function was attended by Seenu Vaitla, Shyam Prasad Reddy, BVSN Prasad, Dil Raju, Naga Babu, Rana Daggubati etc. Devi Sri Prasad is composing the music and Sam K Naidu is the cinematographer. Bandla Ganesh is producing 'Iddarammayilatho' under  Parameswara Art Productions banner.