Stylish star Allu Arjun has become the brand ambassador of Joy Alukkas! The ad commercial has been shot couple of days ago at Annapurna Studios. This is for the first time that Allu Arjun is promoting a Jewellery store. Earlier, Allu Arjun has endorsed Colgate Palmolive, 7 UP brands. Allu Arjun has huge following among youth and familes and they say that this new endorsement of Allu Arjun is certainly going to earn fortunes to the Joy Alukkas jewellery stores!