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Varisu Non-Theatrical rights sold for Record Price?

Varisu Non-Theatrical rights sold for Record Price?

Updated : Sep 12, 2022

Varisu, starring Kollywood star hero Vijay, would be completed by October. South audience has high hopes for this bilingual biggie. However, there has been a recent update on the subject of non-theatrical rights for this film.

The makers have now finalized all non-theatrical deals, which totaled Rs 120 crores. Sun Network acquired Vaarasudu's satellite rights for a hefty Rs 50 crores.

Amazon Prime paying Rs 60 crores for the digital rights to all languages, while T Series paid Rs 10 crores for the audio rights. This is a new high for Vijay's films. Vaarasudu is being made on a budget of around Rs 160 crores, and the Tamil theatrical rights are expected to fetch record rates.

Dil Raju is producing the film, which is being promoted as a family entertainer, and Thaman is composing the music.

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