Dusky siren Regina Cassandra is slowly picking up steam on ads circuits. After sizzling with Allu Arjun in OLX advertisement, this hot lady is now part of Biba ethnic wear's latest promotional campaign. It's not just a glamour popping ad, but a meaningful concept aimed at change.

The ad shows Regina getting ready for 'pelli choopulu' but telling her father that she can't okay the stranger bridegroom without actually knowing him. For that reason, her father conveys to groom's parents that they will visit their house to know the cooking skills of groom. A shocked groom tells, come after 10 days, such that he could learn and cook. #ChangeIsBeautiful, the concept says, and Regina is equally beautiful.