We can see how the situation in Bollywood has recently changed. Fear of any new film with the Boycott hashtag is still spreading in Bollywood. Recently, hashtag trending affected Aamir Khan's Laal Singh Chaddha, Akshay Kumar's Raksha Bandhan, and Taapsee Doobara's movie. Bollywood celebrities have spoken out against the campaign.

They believe that this is not the best course of action. In this sequence, Vijay Devarakonda's Pan India film Liger has also been added to the Boycott list and is now trending. In reaction, a few people are using trending hashtags such as #ISupportLiger and #UnstoppableLiger.

This paid support campaign is currently the talk of the industry. The makers intended to use these hashtags to counteract the negative wave, and they spent a lot of money to get that hashtag on the trending list.

Vijay Devarakonda's actions and words on the Boycott campaign angered the North audience, who are now coming up with a slew of ridiculous reasons to boycott movies.