Every movie nowadays is a three-day movie. If it does well in those three days, the film will do well in its entire run. If the film is a flop, it will not be in theatres the following day. In such an environment, it is a remarkable feat that a film could run for three weeks with house full boards and steady collections.

This was accomplished with the August 5 release of 'Sita Ramam.' The movie is also in its third week. "Sita Ramam" magic is still active today, particularly in B and C centres. There are no movies that the entire family can watch. Bimbisara debuted with 'Sita Ramam,' a completely mass action film. So the family audience is still leaning towards ``Sita Ramam''.

The film has a budget of Rs.45 crores. How did you make a 45-crore film with a flop director and other industry actors? Why so much risk? Everyone was taken aback. However, trade sources estimate that after the film's entire run is done, it would earn up to Rs.60 crores, including all digital rights. That is, the producer's total profit is Rs. 15 crores.