It is known that recently AI effected Keeda Cola director and new age filmmaker Tharun Bhascker. Legendary playback singer SP Balasubrahmanyam’s son SP Charan recently slapped a legal notice to the team of Keedaa Cola. 

He has accused Keedaa Cola makers of illegally recreating his late father’s voice using Artificial Intelligence and Deepfake technology without his family’s permission.

Charan said he felt disheartened and deeply upset with Keedaa Cola team’s lethargic response to his legal notice in which he sought an apology, damages and a share in royalty besides a face-to-face meeting to arrive at an amicable solution.

SP Charan's lawyer stated, “We are seeking an apology, a sum of ₹1 crore towards damages, and a share in royalty.”

Responding on this issue, Tharun said "We intended to honour a Legend like SPB Garu utilising AI. There was a communication gap between us & SP Charan Sir & it is resolved."