Beast, the much anticipated film starring Thalapathy Vijay and Pooja Hegde, will be released in less than a month. The producers began planning the promotional activities well in advance of the film's official release. All eyes are now on Beast's audio release, which is expected to take place on March 20 in Chennai. However, an official confirmation of the audio launch is still pending.

Thalapathy Vijay and Pooja Hegde's Arabic Kuthu is currently at the top of the charts and has become a massive hit. Fans and celebrities alike are recreating the hook step to the song, which has taken over all social media platforms. Their followers are looking forward to seeing the film in theatres.

According to reports, the audio release of Beast will take held on March 20 in Chennai. The audio launch, which will be a live event, could be held at Sai Ram Engineering College. Sun TV will broadcast the audio launch. An official confirmation has yet to be received. Vijay's admirers have already begun to trend the hashtag #BeastAudioLaunch on Twitter.

Tickets to the Beast audio launch have reportedly been issued to Vijay Makkal Iyakkam followers across the state. Sivakarthikeyan, who wrote the lyrics for Arabic Kuthu, will be in present, as will the complete cast and crew.

Directed by Nelson Dilipkumar, Beast is tipped to be a gangster drama featuring Thalapathy Vijay and Pooja Hegde in lead roles. The film will release in theatres on the occasion of Tamil New Year, April 14. Produced by Sun Pictures, the film will release in multiple languages. Selvaraghavan, Shine Tom Chacko, Redin Kingsley and several others form the supporting cast.