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Double iSmart Theatrical Business is in confusion?
Updated : Jul 10, 2024
Double Ismart in the blockbuster combination of Ustaad Ram Pothinenin and Dashing Director Puri Jagannadh is getting ready for its theatrical release on August 15th as Independence Day special. Meanwhile, the entire shoot of the movie has been completed. The post-production works are also underway.
Puri Jagannadh and Charmee Kaur are in plans to sell off the theatrical rights to a single buyer as they had bitter experiences for Liger. Suresh Babu and Asian Suniel quoted Rs 36 crores for the theatrical rights of Double iSmart excluding North India. But the makers are quoting Rs 63 crores for the theatrical rights of the film.
Now, Hanuman producer Niranjan Reddy came up with the highest quote of Rs 45 crores for the film. The talks are still going on and nothing has been finalized yet. This is a huge confusion for producers. The non-theatrical deals too are closed and the talks are in the final stages.
The makers kick-started the musical promotions with the mass song of the year- Steppa Maar. It’s a chartbuster start to the audio promotions, and the makers will intensify the publicity by coming up with updates on regular basis.
Double Ismart is one of the highly anticipated Pan-Indian Projects and the much-awaited sequel for Ismart Shankar. Produced by Puri Jagannadh and Charmme Kaur in Puri Connects Banner, the movie stars Sanjay Dutt in a powerful role and Kavya Thapar as the leading lady opposite Ram.
Sam K Naidu and Gianni Gianneli looked after the cinematography, whereas Mani Sharma provided the music.