This film starts with Rajaram(Chiranjeevi) doing a fight with the labor exploiter (Bhupendar). As they fight their muscles out, the damsel of the town Devi, a garment manufacturer, falls in love with Rajaram at first sight. After a preliminary fight and sensuous introduction between the lead pair we come to know that Rajaram is a owner of 40 lorries and is the person who came up in life with pure hardwork and the unmatched professionalism.Devi's love towards him grows after knowing the background of Rajaram. As Devi is experiencing the feeling being in love with a manly guy for the first time, our Rajaram has a twin to talk with and share his feeling. That guy is the whacky Atmaram(Chiranjeevi). As and when Rajaram needs some tips in love, our Atmaram appears from nowhere to help him out. Then the first song of the film, 'Himaseemallo Hello' follows. Canned in the picturesque locales of Newzealand, this song has got few sensible slow steps.After the song is over, Rajaram's home is shown. That is a closely knitted family consisting of three brothers (Rajaram, Krishna and Gopi) and an elderly babai (Kota Sreenivasa Rao). Rajaram's parents expired at an early stage. Hence Rajaram brought up his brothers with uttermost care and unending love.Being the pampered kids, its natural that the younger brothers turn out to be wayward. They start teasing the sisters(Sishwa and Chandini) of Devi. After a few petty quarrels, they realize that they are in love with each other.Rajaram and Devi had taken vow (individually) to not get married till their siblings marriage is over. After knowing that his brothers are in love with the sisters of Devi, Rajaram visits Devi's place to talk to her about his plans for brothers marriage. Thinking that Rajaram came to express his love to her, Devi treats Rajaram in a special way. But when she realizes that Rajaram's intention is to marry the Devi's sisters off to his brothers, her mood takes an U turn. She tells Rajaram boldly that she is unwilling let her sisters marry drunkards. Rajaram tries to convince Devi, in vein. Rajaram tells Devi that his brothers will marry her sisters anyway.Babai gives Rajaram a realistic picture about the notorious reputation Rajaram's younger brothers are carrying in the town. And makes him realize that he should try out something to change the attitude of his brothers. Rajaram takes his brothers to a temple on his birthday and makes them vow that they would never touch the liquor again.Rajaram makes his brothers work in his lorry office and makes them won the laurels of Devi. After a thorough testing and inspection, Devi decides to make the arrangements for the wedding of her siblings with that of Rajaram. Its anybody's guess that this scene is followed a family song(bavalu ....). When the engagement ceremony is about to take off, the brothers of Rajaram falls prey to the sentimental luring of their friends and imbibe the liquor. When they attended the ceremony in a state of inebriation, the hell breaks loose that is followed by Devi walking out in a huff with her sisters and Rajaram beating his brothers with a leather belt. Rajaram throws his brothers out of his houseThe pampered little kids finds it hard to survive on their own. Slowly they start a small garage to epair cars. A car manufacturer spots these buds and employs them as modeling engineers in his car manufacturing unit. Rajaram comes to know about the progress his brothers are making and feels very happy about it.When Rajaram meets the car manufacturer to offer his wishes, he comes to know that car manufacturer needs a couple of crores to produce the car designed by the brothers of Rajaram. Rajaram sells off all his property and lends car manufacturer money without taking any surety(is something fishy?)There after the raise of brothers of Rajaram is meteoric and fall of Rajaram is pathetic. At the end, this story takes some expected twists to end well. You have to watch it for yourself to find out the climax.

Analysis :

No introduction is needed to tell how good Chiru is at emoting. He went for a Giant kill. Comedy, Fights, Sentimental Scenes and Dances .. you got them all done by Chiru with enterprising energy. Comedy in the first half is excellent. The character of atmaram gives viewers a cause to celebrate.Soundarya did her role as a responsible elder sister well. At the same time she is at her glamour best when it comes to hip shaking with Chiru in the songs. Their role have nothing to offer. They did their bit with total commitment. Venkat is slightly on a backfoot as for as the dialogue delivery is concerned. Raviteja fitted the bill best.Looks like the director preferred Bhupendar to add the much needed fights to the film. The introductory fight is simply superb. Its a pleasure to watch Kota in full flow. He is not seen in many movies off late.

TeluguOne Perspective :

This film has got two main characters ..... Rajaram and Devi. Both characters love each other. Both have a similar background and a similar responsibility. This story works out well if the sanctity of these two characters is maintained. Whenever Rajaram confronts Devi in the first half of the film, he would be supporting his brothers. That's too in a childish way (may be the director want to show that Rajaram Character is good at Comedy). In that process the characterization of 'Rajaram' has taken a beating. There by the stature of 'Devi' character was elevated. One cant afford to see a noble guy like 'Rajaram' uttering suggestive words to Devi.First half of the film is enterprising though there is no story and the narration is random. Second half of the film do not have much to offer. You can feel the director's grip on the story in the last 20 minutes. That's the reason why there was more applause for the last song 'Gusagusale' from the viewers compared to the biggies 'Sayyare Sayya' and 'Aaata Kavaala'.Touted as the full-length mass character for Chiru after 'Gharana Mogudu and 'Muta mestri', 'Rajaram' character has all the shades of a mass hero. But the comedy touch that is given to his role in first half might lessen the impact of Rajaram Role. One can't expect the 'Rajaram' role to have 'double meaning' dialogues. Looks like Chiranjeevi tried to show his towering mass persona through the Rajaram character. There is a surprise in store for the viewers as Chiru has a double role in the film. One is 'Rajaram' and another is a funky 'Atmaram'.Our suggestion to Chiru is not to accept roles like 'Rajaram' anymore. This film may become a superhit. But this sort of trend will seduce him into the same vicious circle he was drawn after 'Gharana Mogudu'. Ironically, there is a dialogue by Atmaram that he (read Megastar Chiranjeevi) has become BIG because of the mass appeal. But without a good storyline one cannot expect the film to become a winner unless it has got some extraordinary narration and ultimate screenplay. We have to wait and see how the masses respond to this full length mass film.