NTR secures protection for his personality rights
on Jan 29, 2026
With rampant usage of AI tools, it has become important for celebrities to secure their personality rights avoiding any sort of misuse for trolls, in movies and without their permission on social media or any outlet. Akkineni Nagarjuna, Akshay Kumar, Naga Chaitanya, Megastar Chiranjeevi, Mahesh Babu, many celebrities have secured their personality rights and Jr.NTR joined the list.
The Hon’ble Delhi High Court has passed an order protecting the personality and publicity rights of acclaimed actor Nandamuri Taraka Rama Rao, aka Jr. NTR. The Court’s intervention follows a petition filed by the actor citing widespread unauthorised and commercial misuse of his identity across platforms. Taking note of the issue, the Hon’ble High Court granted protection to his personality rights.
The protection covers the unauthorised commercial use of his name and popular identifiers including “NTR”, “Jr. NTR”, “NTR Jr.”, “Tarak”, “Nandamuri Taraka Rama Rao Jr.”, “Jr. Nandamuri Taraka Rama Rao” and his sobriquets such as “Man of Masses”, “Young Tiger” etc along with his image, likeness and related attributes. The Court has directed that any such unauthorised use, if found, must be removed in accordance with applicable laws.
Importantly, the Hon’ble Court has, at a prima facie stage, expressly recognised that Mr. Nandamuri Taraka Rama Rao. has acquired celebrity status in India, having gained immense goodwill and reputation over the course of a successful career. The Court observed that his name, image and likeness are uniquely associated with him in the public mind, entitling him to proprietary rights over his personality and associated attributes.
The Hon’ble Court further recognised that personality and publicity rights are integral to the right to life and freedom under Articles 19 and 21 of the Constitution of India, and are enforceable through provisions of the Copyright Act, 1957 and the Trade Marks Act, 1999.
In addition, intermediary platforms have been directed to treat the plaint as a statutory complaint under the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, and to act upon identified infringing links within the prescribed statutory timelines.
The Court has also passed directions against unidentified and anonymous entities (John Doe defendants), restraining any person, including online trolls and unknown offenders, from misappropriating or exploiting Mr. NTR’s personality and publicity rights, whether through merchandise, digital content, morphed images, AI-generated content, or any other technological means for commercial gain or misuse.
This order underscores the growing importance of safeguarding individual identity and reputation in the digital era and reinforces the responsibility of platforms and third parties to ensure the lawful and respectful use of public figures’ names, images, and personas. Any misuse or misrepresentation that harms or damages his reputation will attract severe legal consequences and be punishable under law.
Disclaimer: The news article is written based on information shared by various sources. The organisation is not responsible for the factual nature of them. While we do try to do thorough research at times people could misguide. So, we would encourage viewers' discretion before reacting to them.
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