Krithi Shetty has joined the social media buzz around Fanaa, the first single from the upcoming Telugu film High. The actress shared a reel using the song and the popular “Me and Who” template, presenting herself as someone waiting to share romantic moments with her special someone.

The reel keeps things simple, with Krithi in a white kurta and salwaar as she matches the soft, romantic mood of the song. Her appearance and the song’s melody make the reel an easy fit for social media, giving Fanaa another promotional boost.

Fanaa is a romantic number with a qawwali flavour, composed by Vivek Badisa and sung by Shahzad Ali, with lyrics by Ramajogayya Sastry. The song features lead actors S Krishna and Ananya Sharma, with their chemistry forming the visual focus of the original video.

The makers recently launched the song in the presence of around 300 social media influencers, an approach that fits the film’s subject, which revolves around the world of new-age influencers. Krithi Shetty’s reel now gives the track additional visibility beyond the film’s own promotional campaign.

S Krishna is playing the lead role while also writing and directing High. He is producing the film along with Harish Peddi and Sekhar Divvela. The response to Fanaa and its growing social media presence have given the film a positive start to its musical promotions, with High gearing up for its theatrical release.

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