Telugu Film Journalists Association, TFJA, has met Vijay Deverakonda on his birthday and wished him specially. On this occasion, he stated that he would donate some amount to the welfare of the journalists and will always be helpful to them whenever they are in need. 

Further he pledged to donate a good chunk of profits from Rowdy Wear sales to Indian Army and Welfare of Soldiers' Families. He called this birthday as a special and responsible one for him. He stated further that the ice cream trucks to provide free ice cream will be operational and work till end of Summer.