SS Rajamouli, once again proved that he is a marketing and tactical genius. He indirectly hinted at Varanasi release date, 7th April 2027, with two posters in Varanasi city at random. Now, on 30th January, he made it official with a creative poster, confirming that it is not a gossip but their brilliant strategy to let world know. 

As Varanasi city plays major role in the story as the cog that runs the wheel forward, putting up random posters as proved to be a genius strategy to grab world's attention. With news spreading like wildfire, he needed to just tweet today confirming and entire social media is discussing about the film. 

Currently, the movie team is shooting non-stop in Hyderabad with Superstar Mahesh Babu and Priyanka Chopra Jonas. The shoot will continue till February first week or second week. Later, they would move to foreign location for next schedule and the pace of shoot has picked up drastically from last two months. 

Antarctica schedule is in planning and the permissions for the same are being discussed upon to take the necessary precautions and complete shoot in perfect time. Mahesh Babu and Rajamouli are said to be in so sync that things are moving quicker than regular Rajamouli film. KL Narayana and SS Karthikeya are producing the film.

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