Undoubtedly this competition at box office is going to crush and eat away the revenues of others. So, why didn't a comparatively small movie like "Soggade Chinni Nayana" walk out of the race? Nagarjuna has some interesting things to comment.

"I find this trend of four films competing around same time very unhealthy, because it will force us to share our success. I had announced the release date of my film nearly three months ago and had even paid advance to theatres and blocked screens. Since I had planned in advance, there was no way I was going to step out of the race" he said, indirectly hitting out at others.

But others too felt that they want this Festival season to cash on the box office potential. Let us see how this fight will end up.