With less than three weeks left for release, Nagabandham: The Secret Treasure team is shifting promotions into event mode. After taking the film across India with Lord Ananthapadmanabha Swamy Ratha Yatra and building recall through teaser and songs, the makers have now chosen Hyderabad’s Prasads PCX for the trailer launch on June 19.

Trailer launches have increasingly become digital drops in recent years. Opting for a premium large-format screen suggests the team wants audiences to experience the scale, visuals and sound design in a theatrical setting rather than through mobile screens.

Directed by Abhishek Nama, Nagabandham has consistently projected itself as a mythology-adventure spectacle built around ancient mysteries and larger-than-life visuals. The latest poster featuring Virat Karrna with a Shiva-inspired look continues that positioning.

Produced by Kishore Annapureddy and Nishitha Nagireddy, the film stars Ishwarya Menon and Nabha Natesh in leading roles. Releasing on July 3, the trailer launch is expected to give a stronger picture of what the makers have been building through the campaign so far.

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