After Chiranjeevi and Nagarjuna, it’s now Jr NTR who is promoting a channel. NTR is planning to revamp and expand the Studio N news channel to grab more eyeballs. The plans are being in the air from four months ago and he has been spending lakhs to streamline its content. Media reports say that NTR realises the limitations of a news channel and is thus planning to launch a complete entertainment channel.

His team is all set to launch a 24/7 entertainment channel to give others a run for their money . With satellite rights of Telugu films being pegged at around 5 crore per film, the team has resolved to buy dubbed films initially and then procure Telugu films.