These days what matters is to create best pre-release hype such that even before the audience realize the film is not as per expectations, the makers would have already raked in the moolah. With a good marketing strategy, disaster films are also making good money, a fact proved by many of the Bollywood films in last few year. Now, maverick director Shankar’s film has neatly made Rs 100 crores from all the four languages in the first five days of release. Tamil audience labeled it as a film that can be just watched for once, Telugu audience was not that kind. Now I joins the league of Lingaa, which may have entered into failure category, even by joining the 100 crore club.