Considering the craze around their production house, makers UV Creations, have released "Express Raja" themselves directly into the market. Will that prove helpful for them?

Despite being a routine comedy, Express Raja is doing well at theatres, because there is no other hilarious entertainer in the Sankranthi pack that had hit cinemas. As per trade reports, Express Raja has collected a gross of 7.5 crores in 4 days from box office across the globe. That means, makers would get a share of 5.5 crores nearly from that collection.

As the film is made with 5.5 crores and released with 7.5 crores burden including other expenses, it has to collect nearly 8 crores to become a saving project. As it collected more than half already, it looks like the producers will be paddled to shores with excess in coming couple of weeks.