The exponential growth of Hyderabad, increasing traffic issues and reluctance of customers to travel long distances is changing the way business houses operate these days. Don't wait for the customers to come to you. You reach them where they are' seems to be the new mantra that is driving the expansion spree of these major players.
The trend is evident not only in jewellery, apparel, showrooms that do brisk business all around the year, even furniture showrooms, mobile phone stores, lifestyle stores offering electronic consumer goods, computer hardware, automobile showrooms, hardware stores catering to construction industry to coffee shops and chain of hotels.
What comes across as a bit surprising is showrooms are opening branches not only in new and emerging market areas with high density of population like Kukatpally, Hi-Tech City, Malakpet, Dilsukhnagar, Mehdipatnam, Himayatnagar, but even within a same area like Banjara Hills, Jubilee Hills, on different roads. If Punjagutta showroom is preferred by those coming from Ameerpet side, people coming from Secunderabad side find Begumpet showroom convenient."
Moving closer to the customer base are mobile phone stores like Univercell, Cellucom. Companies like Sony, Samsung, Nokia and HCL setting up exclusive experience stores. Not to forget are coffee joints, Barista, Café Coffee Day, Pizza joints that are becoming as ubiquitous and re-inventing themselves with value added services. This is indeed a silver lining to the vexing issue of traffic congestion in city!
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