This is a welcome initiative. The reasons why earlier initiatives have failed is simply because there is no clarity on what is meant by CLEAN water. A healthy river water emits a glowing AURA in a Kirlian photograph.

 It also has the capacity to heal chemical toxicity & bio-hazard when CARBON ( FOOD) is added into the river. The public need to consider that E COLI which is touted as the critical norm for river pollution is misplaced, for they create VITAMINS, heal toxicity.

 The CHLORINE industry supported by W.H.O. touts this norm about E COLI. It is simple to evaluate good quality water.

1. Temple copper ( 99.9 % pure ) when polished with TAMRIND & LEMON, will not corrode in good water.

 2. Stainless steel vessels in which good water is stored does not develop SLIME on its surface in 24-48 hours

 3. Good water when kept in a bucket for 15 days will not breed biting mosquito.

4.Contrary to popular belief, human & animal excreta do not pollute rivers, but contribute to its cleansing, by offering CARBON ( not plastic bags ).

5.The root cause of damage to the self healing property of rivers are manmade chemicals from industry & salts from effluent treatment plants. Even toasted dead bodies released in VARANASI do not pollute, but cleanse the water by offering CARBON ( FOOD )

6.The AARTI offered in the evenings to the GANGA & the release of floating lamps at VARANASI offer CARBON DIOXIDE which cracks NITRATES. Cultural practices are sound.

7.Primitive Western Modern Science should stay out of our affairs, and Academic Mafia should shut up. All rivers in INDIA, all lakes, all ponds, all wells and lagoons, can be ecologically cleansed with a small donation of INR 50 ( FIFTY ) per man, woman and child, pet animal & farm animal,

 

INDIA has simply advanced Eco Technology to deliver itself from accumulated toxicity of centuries. Industry can take the lead by practicing 100% recycle of its discharge waters & clean its fuel so the air is not polluted, as it impacts rain water quality. Leakages of materials & energy can be turned into profit. All "fossil fuel" such as Petrol, diesel, Kerosene ( including that used for aircraft ), must be ecologically cleansed before use. So also C.N.G. & L.P.G. The benefit is twofold, with cessation of pollution and increased fuel efficiency, which gives multiple times the investment in Eco solutions. Chemical fertilizer & pesticides must be banned for use on farms, and in any form in cities. The indiscriminate use of a military science called ALLOPATHY must be restricted to its domain. The problem began when we thought we are cleverer than NATURE.