25.5 Cr Business Deal For Baahubali
on Aug 10, 2017
Prabhas and Rana starrer Baahubali The Beginning and Baahubali The Conclusion together earned around Rs 2300 crores alone from theaters. With branding, satellite, audio, gaming and other rights, the movie fetched huge to the film producers Shobhu Yarlagadda and Devineni Prasad. The SS Rajamouli directed movie is likely to hit the China screens sometime this year.
Now, Baahubali producers pocket additional Rs 25.5 crores. Streaming service Netflix has acquired the internet streaming rights of Baahubali series for the staggering price in a bid to strengthen its presence in India.
Netflix was ranked No 9 among video-streaming apps in terms of monthly active usage in the first half of this year. Baahubali could possibly be a game changer in terms of viewership for them.
“We are very happy and excited to partner with Netflix. Theatrically, its not possible to reach all markets, but with this deal Baahubali will reach 192 countries seamlessly,” said producer Shobhu Yarlagadda to a leading national daily.