The muhurtam ceremony of Hippo media production #2 was held on Sunday (April 22, 2012) in Ashburn, VA. Speaking to the media personnel, film-maker Dharma Donepudi introduced the movie's cast and crew and thanked all the attendees of the event. The film features Harsha Kiron and Mohan Davuluri in the lead roles.

The muhurtham shot had the protagonists offering their prayers while playback singer Usha rendered the invocation song.

The regular shoot is planned from May 2012 through October 2012 in three schedules. The movie's release is slated for early 2013. Srikanth Devarajan composes music while Sri Bujamella handles cinematography. This is the second film from Hippo media - the first being a digital feature film titled Nenu Prema Puli (2009) - NR.